Serious" is the 22nd single by the English rock band Duran Duran. It was released 1 October 1990 as the second single from the Liberty album. By the time the single was released, interest in the Liberty album had already waned. Poor promotion, including a decision not to tour in support of the album, led the single to stall at in the UK charts. This was the band's worst charting single up until that point (Eleven places lower than their second-ever single, "Careless Memories" in 1981).
The black and white video, set at a circus, was directed by the duo Big TV!, and featured model Tess Daly. The video is a favourite among fans for the relaxed, natural attitude among the band members as they play their instruments, sometimes prompting each other into laughter.
I am actually a die-hard Duran Duran fan, and I think this album did the songs justice. I first got this CD back in the late 90s off the shelf at a used CD store, and was pleased with the CD. I was also able to pass it around to friends who weren't into Duran Duran (back then, loving the 80s wasn't okay) and they loved the Ska take on these tracks.
Duran Duran (1993 album).
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